Bellose - iForce sales force automation case study

When Bellose migrated from another field sales system to iForce, the team was looking for more than just a software change. They needed a sales force automation platform that could handle the complex nature of real FMCG - free issues, discounts, offline work, distributor ordering - at scale. With 250+ sales reps, 200+ distributors and over 22,000 outlets, every promotion rule counted. Free issues and discounts had to be applied correctly by customer channel and ABC classification without reps having to manually enter incentives on each order. The field team also needed the ability to register customers offline, place orders offline and issue samples outside of the standard order flow.

The distribution area needed more control of purchase orders. iForce implemented automated PO generation based on current stock and buffer stock for each distributor. It also added PO revoke option and allowed discounts at PO stage. With a dedicated management dashboard and the Outlet Universe view, managers had a clearer view of the outlet network with customizable PDF templates. The assortment free issues could be given by multiple items as per customer requirements.

The biggest day-to-day change was a simple, but powerful one: free issues and discounts didn’t have to be entered by hand after go-live in August 2026. Trade terms were solidified, field orders went out at a faster clip and Bellose’s distribution network had a cleaner, more connected means to sell and replenish stock via iForce.