Case Study
Pelwatte Dairy moved from another system to iForce - bringing batch-wise sales control, distributor monitoring, and field visibility across 100+ reps, 80+ distributors, and more than 19,000 outlets.
Previously on Another system · Live since June 2026
Dairy manufacturing & distribution
Pelwatte Dairy Industries is one of Sri Lanka’s leading local dairy brands - producing milk powder, butter, yoghurt, ice cream, and more from fresh milk collected nationwide. Selling that range through distributors and retail outlets means every batch, route, and order has to stay visible. When the team migrated from another system to iForce, the priority was not a cosmetic upgrade. They needed sales force automation that could support batch-wise sales processes and give management a clearer line of sight into distributor operations.
iForce rolled out across a large dairy distribution network: 100+ sales representatives, 80+ distributors, and more than 19,000 outlets. Field teams capture mobile orders with offline support when connectivity drops. GPS and route tools help keep coverage disciplined. Dashboards and reports give managers the visibility they previously spent too much time assembling by hand - so reporting requests no longer slow the sales force down.
The day-to-day shift is practical: reps sell more efficiently in the field, batch-wise execution is easier to manage, and distributor activity is monitored from one place. For a dairy manufacturer whose products move fast and must stay controlled from factory batch to outlet, that combination of mobile SFA, offline reliability, and management reporting is what makes the network run cleaner on iForce.
The challenge
Pelwatte needed tighter control over batch-wise sales processes and clearer visibility into how distributors were operating across the network.
The outcome
After go-live, Pelwatte’s team gained clearer field and distributor visibility - with meaningful time saved whenever reports were needed.
What we implemented
iForce was configured for Pelwatte’s dairy distribution model - offline-capable mobile ordering, route visibility, and reporting that supports batch-wise control.
