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Shortlisting route-to-market software? This page compares iForce and Bizom on features, public pricing, deployment and fit, using only what each vendor publishes. We're iForce, so we've cited every Bizom claim to Bizom's own website or its AWS Marketplace listing, and we say plainly where Bizom is stronger.
Last updated 17 October 2026. Something out of date? sales@prologics.lk
Start here
Both are route-to-market platforms. The better fit depends on the job.
You are a large, multi-country CPG brand that wants AI-driven recommendations, image-recognition merchandising and Perfect Store scoring, retailer self-ordering by app and WhatsApp, and a broad catalogue of ready-made integrations. Bizom reports 750+ brands across 35+ countries 3.
You are a manufacturer or distributor-led FMCG business that needs rule-heavy free issues and discounts (by channel and ABC class), automated distributor purchase orders based on buffer stock, offline-first field ordering, clean outlet data and a fast SaaS go-live, with direct access to the team that builds the product.
Book a demoSide by side
Every Bizom cell is cited to Bizom's own site or its AWS Marketplace listing.
Route to Market Management Platform. Built to Execute: SFA and distribution management for FMCG.
The Retail Intelligence Platform: AI-led RTM for CPG brands 3.
Pro Logics IT Solutions, Colombo, Sri Lanka.
Mobisy Technologies (Bizom), India (support hotlines and CIN on bizom.com) 3.
Case studies: Bellose (250+ reps, 200+ distributors, 22,000+ outlets) and Pelwatte (100+ reps, 80+ distributors, 19,000+ outlets). Also names Jaya Farm and EWM.
750+ brands, 250K+ sales force, 300K+ channel partners, 35+ countries, 10.2M+ retailers, US$30B+ annual GMV 3.
Yes: offline-first orders, visits, outlet registration, auto-sync.
Yes: orders, audits, attendance, payments, visits 4.
Yes: orders, visits, collections, stock checks.
Yes: pre-sales orders; cash, cheque and digital collections 4.
Route optimisation, vehicle tracking, delivery scheduling, and proof of delivery.
Dedicated van sales module: load sheets, van inventory, Bluetooth invoice printing, settlements 6.
Distributor stock and orders in sync; automatic POs from stock and buffer levels; PO revoke; distributor monitoring.
Web and mobile DMS: inventory, primary orders and billing, GRNs, returns, claims, delivery, collections and banking 5.
Name and location match blocks duplicate outlets at creation.
Gen AI-based outlet de-duplication with image validation 4.
Batch and expiry tracking; batch-wise sales (Pelwatte).
Not stated on the pages reviewed.
Real-time tracking, geo-fencing, GPS check-ins and attendance.
GPS, timestamps, visit duration, beat adherence, optional geo-fencing; selfie-verified attendance 4.
Designed for emerging markets.
Multi-country, multi-language, multi-currency 4.
Cloud; encryption in transit and at rest; role-based access; audit trails.
Cloud-native, hosted on AWS 4.
See all iForce features.
Price
US$3,000
per month, up to 500 active users on AWS Marketplace
Bizom is one of the few RTM vendors with a public price. Its AWS Marketplace listing has a single pricing dimension: US$3,000 per month for up to 500 active users, which works out to about US$6 per user per month. Contracts run for 1, 12 or 24 months and are billed through AWS 1. On bizom.com, Bizom lists three tiers without prices: Basic (100 users, with SFA, DMS and claims), Growth (100+ users, adding ERP integration and mobile DMS) and Power (adding analytics, suggested order, trade promotion optimisation and auto-replenishment) 2.
Quoted
per user, by modules and team size
iForce is priced as a per-user subscription, with tiers based on modules and team size, and quoted for your routes, distributors and integrations. Core implementation and training are covered in onboarding discussions. Deep customisation or complex ERP work is scoped and communicated before work starts.
iForce pricing FAQDepth
Both platforms cover the field basics: order capture, visits, collections and GPS-verified routes, and both work offline 4. Bizom adds selfie-verified attendance, claims and outlet audits 4. iForce's mobile app is offline-first, with conflict resolution and queue management on sync, and it lets reps register new outlets and place orders offline, and issue samples outside the standard order flow (Bellose).
Bizom's DMS is a full distributor back-office: inventory, primary orders and billing, GRNs and ledgers, returns, claims settlement, delivery automation, and collection and banking 5. iForce focuses on brand-side control of distributor execution. It generates purchase orders automatically from each distributor's current and buffer stock, supports PO revoke and discounts at PO stage, and monitors distributor operations from one platform (Bellose, Pelwatte).
Bizom applies schemes and discounts automatically during order booking and sells Trade Promotion Management as a module 4, 2. iForce's strength is complex trade terms: free issues and discounts applied automatically by customer channel and ABC classification, and assortment free issues across multiple items. At Bellose, reps no longer enter free issues and discounts by hand.
Both vendors treat duplicate outlets as a core problem. Bizom uses Gen AI and image validation to detect duplicates 4. iForce checks a new outlet's name and location against existing records and blocks near-duplicates before they are created.
This is Bizom's headline. It offers RI Copilot for upsell, cross-sell and recovery recommendations, RI Agents, Bizom Marshal conversational coaching, AI beat optimisation and image-recognition merchandising 3, 4. iForce does not market AI features. Its analytics are live reports and role-based dashboards for field, distributor and management views.
Bizom names integrations with SAP, Oracle, Microsoft Dynamics and Tally 4, and its integration catalogue includes Odoo, Syspro, Power BI, Snowflake, HRMS tools, payments and India GST e-invoicing 7. iForce integrates with ERPs through iForce Connect, and its invoice prints follow local tax and fiscal formats, including Sri Lanka's.
Bizom cites 6 days from discovery to go-live for Royal Canin and says most enterprise implementations finish within weeks 3, 4. iForce provisions a tenant in seconds, completes base configuration in hours and business setup in 1 to 3 days, and typically goes live in 2 to 6 weeks. iForce support comes directly from Pro Logics IT Solutions in Colombo, with dedicated account management for enterprise customers.
Fit
Proof
Bellose, Pelwatte Dairy, Jaya Farm, EWM
Bellose: free issues and discounts no longer entered by hand; distributor POs tied to stock and buffer levels. Pelwatte: faster reporting, stronger distributor monitoring.
Royal Canin, Jyothi Labs, Hershey's, Godrej Consumer Products, among others 3.
Royal Canin: 6 days to go-live; Jyothi Labs: ₹2Cr+ daily incremental sales; Hershey's: 76% drop in sales returns; GCPL: 42% increase in rural sales share 3.
Decide
Can you configure our exact free-issue and discount rules, by channel, outlet class and assortment, without custom development?
How are distributor purchase orders generated, and can they follow our buffer-stock policy?
What works offline? Ask to see order capture, outlet registration and collections with the phone in flight mode.
What is the total cost for our user count, including implementation, integrations and support?
Which ERP and tax or e-invoicing integrations are live with customers in our country today?
FAQ
Bizom information comes from bizom.com (home, pricing, sales force automation, distributor management, van sales, integrations, retailer app and WhatsApp bot pages) and Bizom's AWS Marketplace listing, all accessed on 17 October 2026. iForce information comes from iforce.lk. We have not tested Bizom's product. Features not mentioned on the pages we reviewed are marked "Not stated" rather than "No". Bizom is a trademark of its owner, and this page is not affiliated with or endorsed by Bizom.
